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Who should take the AD0-E202 exam
AD0-E202 exam has been designed for the following Target Audience:
- Business consultants
- Media/marketing analysts
- Digital analysts
- Conversion/optimization specialists
- Business analysts
- Product owners and managers
- Digital marketers
- Web analysts
- Data analysts
- UI analysts
There is a minimum skill set required before appearing for AD0-E202 exam:
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Has at least one year of Adobe Analytics hands-on experience
- Has a basic understanding of how digital analytics is filtering/structuring data
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
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Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Interpret Solution Design Reference (SDR) - Define reporting strategy based on business questions - Understand conversion funnels and performance metrics - Analyze data, identify trends, outliers and anomalies |
| Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and components - Use Report Builder and Data Warehouse - Build, configure and customize Analysis Workspace projects - Select appropriate visualizations, fallout and flow reports - Schedule, share and set alerts for reports and dashboards |
| General Tool Knowledge and Troubleshooting | 9% | - Identify and resolve common data quality issues - Configure marketing channels and classifications - Understand dimensions, metrics, events and variables |
| Segmentation and Calculated Metrics | 19% | - Apply, compare and share segments - Build and validate calculated and segmented metrics - Create and configure basic segments |
