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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Segmentation and Personalization | - Audience segmentation strategies
|
| Implementation and Configuration | - Setup and deployment
|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Measurement and Optimization | - Reporting and analytics
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are the components of an interaction studio web campaign? [check]
A) Affinity, infobard and attribution window
B) Configured recipe, visitor profile, and content window
C) Email capture, homepage, and product requisite
D) Experience, template, and content Zone
2. In the user interface what is the visual representation of the data about a single visitorincluding preference?
A) Single source of truth
B) unified customer profile
C) Unified view of customer
D) Single view of customer
3. What are two ways to populate the interaction studio catalog? [check]
A) ETL Feed
B) Web sdk
C) Third-party integration
D) Email pixel
4. Which feature allows a business user to overlay campaign creation and editing directly on their website?
A) Javascript Beacon
B) Visual Editor
C) Web Extension
D) Web SDK
5. What is the unified customer profile?
A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A unified view of all customer activity across, websites, web applications, mobile store, call center
C) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
D) A profile view for administrators to see activity across all of the customer touch points
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: D | Question # 5 Answer: C |
