How to book the AD0-E202 Exam

There are the following steps for registering the Adobe AD0-E202 exam:

• Step 1: Visit Adobe's credential management system logon page. The logon requires that you have an Adobe ID. If you do not have an Adobe ID, click the link for “Get an Adobe ID”.
• Step 2: After logging on, if you have never taken an Adobe exam before, you will be instructed to create a Profile. After creating your profile, you will be instructed to update your opt-in Settings.
• Step 3: Once logged on, click “Home” then click “Schedule your exam at PSI.”
• Step 4: You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI".
• Step 5: You will be taken to a page hosted by our exam delivery vendor, PSI, that displays the available exams.
• Step 6: Scroll through the list of available exams and press the “Schedule Exam” button for the exam you want to take.
• Step 7: Select a delivery mode for your exam by choosing either “Test Center” or “Remote Online Proctored Exam.”
• Step 8: Select your exam language to see options for your exam.
• Step 9: Select an available date and start time.
• Step 10: Confirm schedule details to receive a booking confirmation.
• Step 11: Proceed to payment.
• Step 12: After payment is successful, you will receive an email confirmation with registration details and a receipt.

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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AD0-E202 Exam topics

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1: Business Analysis (25%)

• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
• Interpret Solution Design Reference (SDR) to determine what data is available in reports
• Identify conversion funnels
• Analyze data to answer business questions and recommend new optimization hypotheses
• Analyze report data to summarize and draw conclusions
• Understand outliers and anomalies in reports

2: Reporting and Dashboarding for Projects (25%)

• Apply the process to lookup the dimensions/components
• Apply the process to schedule Projects, Report Builder and Data Warehouse
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
• Apply the process to set Alerts
• Compare fallout and flow visualization and appropriate variable types for reporting
• Given a scenario, determine the appropriate item to use
• Apply the process to create a visualization
• Apply the process to configure projects using the most appropriate tool(s)

3: Segmentation and Calculated Metrics (25%)

• Analyze reports and identify data quality issues

• Compare segments

• Apply the process to share segments with others in the organization

• Define different types of dimensions and parameters existing in Adobe Analytics

• Determine how to develop and configure segments

• Apply segments to Projects and Components

• Apply the process to generate calculated and/or segmented metrics

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Determine how to bring data in and out of Adobe Analytics

• Apply the process to configure Report Builder

5: Administration (10%)

• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
• Apply the process to configure a virtual report suite based upon an existing segment
• Apply the process to configure Classification Importer and Rule Builder
• Understand Report Suite Admin Console Settings
• Identify information from marketing URLs

Adobe AD0-E202日本語 Exam Syllabus Topics: