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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Topic 2: Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Describe inventory management and availability |
| Topic 3: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe integration with third-party ad servers and systems - Describe the order decomposition process - Manage order lifecycle and status tracking |
| Topic 4: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Manage proposal approval workflows - Configure inventory and ad placement products - Configure media plans and rate cards |
| Topic 5: Sales and Order Capture | 22% | - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process - Configure guided flows for sales processes |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe billing and invoicing processes - Describe revenue recognition and reporting |
Salesforce Media Cloud Consultant Sample Questions:
1. A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?
A) delete and create the media campaign again in asm
B) delete and add the placement again in ASM
C) override creative settings in GAM
D) add the creatives to the line items in GAM
2. Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
A) create a home account and create an agents account with an agency record type
B) create a home acount and agents as a contact on the home account.
C) create home and agents as accounts without specific record types.
D) create a home account and create an agents account with a brand record tyoe
3. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
A) Day/Time Targeting
B) Geo Targeting
C) User's OS Targeting
D) Content Targeting
4. In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
A) media content title: one(program), media channel: five (app), product: five
B) media content title: five(program), media channel: five (app), product: one
C) media content title: one(program), media channel: one (app), product: five
D) media content title: five(program), media channel: five (app), product: five
5. What are two roles of marketing cloud intelligence in media cloud?
A) compaign reporting using media cloud and ad server data
B) campaign performance using media cloud and ad server data
C) acts as a data lake for customer data insight
D) acts as a customer data platform
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,B |
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