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CIW 1D0-623 Exam Syllabus Topics:

Section	Objectives
Topic 1: Social Media Presentations and Blogs	- Content Presentation 1. Webinars, podcasts and live streaming 2. Presentation structure 3. Audience analysis 4. Presentation delivery 5. Visual aids and presentation notes 6. Presentation objectives 7. Question and answer management 8. Speaking anxiety reduction 9. Business blogging strategies
Topic 2: Social Media Campaigns	- Campaign Development 1. Campaign planning and examples 2. Calls to action 3. Project team assembly 4. Project management and editorial calendars 5. Campaign metrics and success measurement 6. Campaign messaging support 7. Campaign tactics and strategies 8. Content curation practices 9. Content creation and selection 10. Data collection and preparation
Topic 3: Social Media Metrics and Analysis	- Analytics and Big Data 1. Funnel-based metrics 2. Data visualization 3. Conversion tracking and attribution 4. Big data concepts 5. Analytics tools 6. Data cleansing and transformation 7. Social media ROI calculation 8. Data extraction and archiving 9. Social media mining 10. Big data characteristics 11. Social media data analysis strategies
Topic 4: Social Media in Business	- Business Integration 1. Personal social media profiles 2. Social media roles and responsibilities 3. Communication structures 4. Organizational assets and resources 5. Advantages and disadvantages of social media 6. Executive buy-in and organizational culture 7. Business impact analysis 8. Crowdsourcing and crowdshaping 9. Business mission and SMART goals 10. Brand recognition and consistency
Topic 5: Social Media Reporting and Optimization	- Reporting and Optimization 1. Integration with traditional marketing 2. Social media reporting processes 3. Content optimization methods 4. Metadata and tagging protocols 5. Types of reports 6. Social media optimization fundamentals 7. SEO and SMO integration 8. Audience-focused reporting
Topic 6: Introduction to Social Media	- Social Media Fundamentals 1. Types of social media services 2. Social media engagement metrics 3. Social communication methods 4. Mobile social media concepts 5. Social media user types and behaviors 6. Social media tools and data sources 7. Define social media and compare with traditional media 8. Web 2.0 technologies and concepts
Topic 7: Social Media Advertising	- Advertising Strategies 1. Advertising objectives and audiences 2. Instagram advertising 3. Campaign performance measurement 4. Advertising budgets 5. X advertising 6. Google and YouTube advertising 7. Advertising best practices 8. Pinterest promoted content 9. Facebook advertising 10. Platform selection for advertising 11. A/B testing and ad optimization 12. Paid versus organic social media 13. LinkedIn advertising
Topic 8: Social Media Risk, Reputation and Crisis Management	- Risk Management 1. Crisis planning 2. Reputation management 3. Social media policies 4. Crisis response and recovery 5. Legal and compliance considerations 6. Risk management strategies 7. Data misuse and protection 8. Organizational vulnerabilities 9. Risk assessments 10. Social media risks
Topic 9: Social Media Strategy	- Strategic Planning 1. Social media strategy lifecycle 2. Data-driven decision making 3. Target audience identification 4. Market segmentation 5. Social media audits 6. SWOT analysis 7. Audience personas
Topic 10: Social Media Platforms	- Platform Selection and Community Management 1. Community dynamics 2. Social media trends 3. Influencer collaboration 4. Community building 5. Platform-specific strategies 6. Platform evaluation and selection 7. Audience and demographic analysis 8. Platform metrics 9. Member engagement techniques 10. Community management responsibilities