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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Data Analyst
B) Program Manager
C) Audience Creation Specialist
D) Media Execution
E) Web Developer
F) Executive Sponsor

2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) Full agency control
C) A global template with local nuances
D) Horizontal regional empowerment
E) A single seat shared by all regions

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) The data from the tag will be available after 24 hours in the Provider Inventory Report.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) The data from the tag will be available immediately in the Provider Inventory Report.
E) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.

4. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Granularity of taxonomy categories
B) Total volume of categories that they anticipate in their taxonomy
C) Exact number of users that will be classified into each category
D) Offline file structure and content

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That vendors and share partners have been configured and that Data Usage Agreement has been signed
B) That a custom audience pixel has been generated and that a look-alike model has been created
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That access to 3rd party data has been granted and that 1st party converters have been suppressed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

Solutions: