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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 2: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 3: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Topic 4: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
When does site mapping happen during the implementation process?
A. It can happen at any point since it is unrelated to the rest of the implementation
B. In the middle after certain components like the catalog have been populated
C. At the beginning of the build phase since it is the basis for the rest of the implementation
D. At the end after everything is defined in the system
Question 2
What three things does a developer code in web template?
A. Defining what can be configured in a campaign
B. Set the control group percentage
C. Campaign qualification rules
D. Client side instructions for rendering
E. HTML and CSS for controlling appearance
Question 3
How many times can a visitor accomplish a goal in interaction studio?
A. It varies depending on the setup of the goal segment
B. Each time a visitor leaves and rejoins the goal segment
C. No more than twice or the goal completion will no longer be counted
D. Only once for all time
Question 4
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
A. Unified customer profile
B. Single Source of Truth
C. Unified view of customer
D. Single view of customer
Question 5
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A. The option to exclude anonymous fields on a segment export
B. The option to include all custom fields on a segment export
C. The option to include built-in fields on a segment export
D. The option to send segment date to Marketing Cloud
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,D,E | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: B |
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