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Salesforce Email Essentials (EEB101) Sample Questions:

1. If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A) 20%
B) 15%
C) 10%
D) 5%

2. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) Profile attributes
B) List unsubscribe
C) Suppression lists
D) Publication lists

3. A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

A) Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
B) Use the Import Wizard to point to rename the file on the FTP.
C) Ensure the name of the file in the Import Activity matches the file name on the FTP.
D) Change the file format from "comma separated value" to "tab delimited."

4. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A) Review permissions and roles for users accessing Content Builder.
B) Focus on creating and importing content for one primary channel.
C) Import duplicate copies of content for different messages or groups.
D) Establish a naming convention optimized for search.
E) Create a folder structure prior to importing assets.

5. The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A) Wait at least 24 hours before declaring a winner.
B) Test multiple variations concurrently.
C) Offer a special discount for opening the email.
D) Use a large sample size.

Solutions: