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Marketing cloud email specialist
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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Passing score: 65%
- Language : English
- Number of questions : 60 questions
- Questions type : Multiple choice
- Duration : 90 minutes
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
- A. Use a Filter Activity in Automation Studio.
- B. Configure the Send Activity to automate the refresh.
- C. Activate Journey Builder to refresh the data extension.
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Leverage Social Studio to capture email addresses.
- C. Create CloudPages to collect and subscribe users,
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Use the Update Contact a:
- B. A Utilize exit criteria for thejourney.
- C. Ensure the Contact entry mode is No re-entry
Correct Answer: B 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
- A. Remove the bounced addresses before the next send.
- B. Nothing - bounce rates up to 30% are acceptable.
- C. Continue monitoring the bounce rate for changes.
Correct Answer: A 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
- A. Einstein Copy insights
- B. Einstein Engagement Scoring
- C. Einstein Messaging Insight
Correct Answer: C 🗳️
Explanation: Only visible for VCE4Dumps members. You can sign-up / login (it's free).
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