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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Digital Marketing Strategy & Emerging Trends | - Content marketing strategy - Integrated marketing strategy - AI and automation in digital marketing (v5.0 update themes) |
| Topic 2: Social Media Marketing | - Community management and engagement - Paid social advertising - Organic social media strategy |
| Topic 3: Data, Analytics and Insights | - Web analytics fundamentals (e.g., Google Analytics) - Performance measurement and KPIs - Reporting and data-driven decision making |
| Topic 4: Search Engine Optimization (SEO) | - On-page and off-page SEO - Keyword research and content optimization - Technical SEO fundamentals |
| Topic 5: Website Optimization | - User experience (UX) and usability - Conversion rate optimization (CRO) |
| Topic 6: Digital Marketing Foundations | - Customer journey and segmentation - Digital marketing landscape and channels - Digital marketing strategy principles |
| Topic 7: Paid Digital Advertising | - Display and programmatic advertising - Search engine advertising (PPC) - Video advertising and remarketing |
| Topic 8: Email Marketing | - Automation and lifecycle marketing - Email campaign planning and segmentation |
