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Adobe Marketo Engage Architect Master Sample Questions:

1. What is a potential challenge when integrating a third-party analytics tool with Marketo?

A) High email bounce rates
B) Limited campaign templates
C) Data mapping discrepancies
D) Data enrichment capabilities

2. Which report helps assess the success of an engagement program?

A) Engagement Stream Performance Report
B) People Performance Report
C) Program Performance Report
D) Email Performance Report

3. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?

A) The new person will be created in the default Partition and immediately routed to the North America Partition.
B) The person will not be created unless explicitly routed to a specific Partition.
C) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
D) The new person will be created in the North America Partition where the form exists.

4. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add an inventory stage, SAL, between "SQL" and "Opportunity"
B) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
C) Add a "Disqualified" transition from "SQL" to "MQL"
D) Add a detour stage, "Disqualified", from "SQL"
E) Add an SLA stage, SAL, between "SQL" and "Opportunity"

5. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
B) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

Solutions: