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NEW QUESTION # 51
When are customers eligible to be send a message in STO(when customer will engage then its sent)

• A. with the next hour
• B. Within the first minute of next hour.
• C. immediately when the STO activity arrives
• D. At the hour user engages Within the next 24hours

Answer: D

NEW QUESTION # 52
What is the prerequisite to create advertising studio audience:

• A. There is no prerequisite as all setup is done.
• B. Set user opt in data.
• C. Create advertising/business account on the required and network and setup the ad account integration in MC

Answer: C

NEW QUESTION # 53
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 54
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

• A. Data retention policies
• B. Contact actions in response to marketing messages
• C. Changes to a contact's attributes
• D. Data-modifications to a contact's profile information
• E. Status change through contact deletion operation

Answer: A,B,C

NEW QUESTION # 55
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

• A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
• B. journey Data is a set of static values passed into the journey for each contact.
• C. Contact Data is a set of static values passed into the Journey for each contact.
• D. Contac data is dynamic data that retrieves the latest value upon decision split execution.

Answer: B,D

NEW QUESTION # 56
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

• A. Google360 Tracking Code
• B. Triggers
• C. Collect Tracking Code
• D. Data Extensions
• E. Catalog

Answer: D,E

NEW QUESTION # 57
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

• A. The total number of times a mobile device can receive this message during the active period
• B. The total number of times a mobile device can receive this message once every 72 hours
• C. The total number of times a mobile device can receive this message once every week
• D. The total number of times a mobile device can receive this message once every 24 hours

Answer: A

NEW QUESTION # 58
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

• A. Einstein copy insights
• B. Einstein content selection
• C. Einstein engagement scoring

Answer: B

NEW QUESTION # 59
What is the fastes way to add a classification to a post?

• A. Classification cannot be added to a post
• B. Add classification manually to each post.
• C. Macro

Answer: C

Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.

NEW QUESTION # 60
Where would you set a threshold limit in social studio

• A. column in engage
• B. enterprise admin settings
• C. workspace settings
• D. tab in engage

Answer: C

Explanation:
* Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
* Notification Settings:Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.

NEW QUESTION # 61
How often are the Einstein Engagement Scoring scores updated for Email?

• A. Daily
• B. Weekly
• C. Monthly
• D. Hourly

Answer: A

NEW QUESTION # 62
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

• A. engagement data
• B. emotional tone of subject line
• C. Frequently used phrases in subject line
• D. spelling and punctuation errors

Answer: A,B,C

NEW QUESTION # 63
How much historical data is immediately available when a managed FB account is added to Social Studio?

• A. One Year
• B. One week
• C. Thirty days
• D. Six Months

Answer: C

NEW QUESTION # 64
What is true about shared entry event.

• A. It cannot be modified.
• B. Yon can use filter for entry audience segregation.
• C. Data extension created by it can be modified.

Answer: B

NEW QUESTION # 65
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

• A. Banner
• B. Content
• C. Operating System
• D. Product
• E. Brower

Answer: A,B,D

NEW QUESTION # 66
Which three factors are analyzed for each subject line by Einstein Copy Insights?

• A. Phrases that spark engagement
• B. Spelling Errors
• C. Emotional tone
• D. Improper punctuation
• E. Frequently used phrases

Answer: A,C,E

NEW QUESTION # 67
What is supported as a managed account in Social Studio?

• A. Reddit
• B. Yelp
• C. Google My Business
• D. Amazon

Answer: C

NEW QUESTION # 68
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

Answer:

Explanation:
STO predicts the best time to send a message for each contact through Journey Builder STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email STO can help send SMS messages at the time individuals are most likely to engage with the message A

NEW QUESTION # 69
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

• A. Salesforce trains eachcustomer's model using only thatcustomer's data.
• B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
• C. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
• D. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
• E. EEFuses only commercial send data.Transactional sends are not considered in modeling.

Answer: A,B,D

NEW QUESTION # 70
How frequently does Einstein Engagement Scoring updates to email?

• A. Model Monthly
• B. Mobile Weekly
• C. Email daily

Answer: B

NEW QUESTION # 71
Which two use cases are best suited for the new MC Transactional Messaging API?

• A. Password Resets
• B. Order confirmations
• C. Subscription reminders
• D. Flash Sales

Answer: A,B

NEW QUESTION # 72
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

• A. banner
• B. Content
• C. Product

Answer: A,B,C

Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

NEW QUESTION # 73
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