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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A) Option 4
B) Option 2
C) Option 1
D) Option 5
E) Option 3

2. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?

A) 3
B) Depends on the Data Updates Permissions
C) 4
D) 8

3. An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A) 5
B) 2
C) 3
D) 4

4. Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?

A) Device Browser
B) Geo Location
C) Campaign Category
D) Device Category

5. What are unstable measurements?

A) Measurements that are set with the LIFETIME aggregation function
B) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
D) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.

Solutions: