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HP HP2-B102 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solutions and Services | 25% | - Software tools and management utilities - HP managed print services (MPS) - Value-added services and support offerings |
| Sales Process and Techniques | 25% | - Handling objections and competitive positioning - Upselling and cross-selling strategies - Consultative sales methodology |
| Industry Trends and Customer Needs | 20% | - Customer business challenges and pain points - Imaging and printing market trends - Identifying customer segments and requirements |
| HP Imaging and Printing Technologies & Products | 30% | - HP hardware and MFP solutions overview - HP laser and inkjet printing technologies - HP supplies portfolio and cartridge technology |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is the most important fact to remember about transactional and consultative sales?
A) You should focus on your customer's business problems
B) You should minimize time spent with customers.
C) You should focus only on your margin.
D) You should focus primarily on volume of sales.
2. What is the role of the reseller during the support stage of the technology lifecycle?
A) to monitor usage and to notify managers if users abuse their printing privileges
B) to provide training for end users and address operation issues
C) to determine how to redeploy devices
D) to cross-sell additional accessories and service
3. What is the benefit of having toner with a uniform particle size?
A) It is instrumental in producing clear crisp images.
B) It is less messy.
C) It results in more colors
D) You can measure the toner more accurately and put the exact same amount in each cartridge,
4. Why is understanding the meaning of color important?
A) to select colors that are easily available in the print market
B) to pick the colors that best match the user's personality
C) to avoid sending the wrong message to your customers
D) to select colors similar to a competitor's colors
5. What is the HP eIRG designed to help HP sales people do?
A) to find out if a device is discontinued and, if so, the model number of the replacement device
B) to help competitors to make their product plans
C) to create sales PowerPoint presentations
D) to share with clients, thus enabling the client to pick and choose the devices that they want
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
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