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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?
A) Email Analytics Tile
B) Journey History
C) Analytics Dashboard
2. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
A) Single Send Journey
B) Transactional Send Journey
C) Multi-Step Journey
3. Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTOupdate the IP configured for these sends?
A) Sender Profile
B) From Address Management
C) Delivery Profile
4. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
A) Enhanced Dynamic Content
B) Einstein Copy Insights
C) Einstein Content Selection
5. Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
A) Send Classification
B) Sender Profile
C) Delivery Profile
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: A |
