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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Purge the current records and carry on with new keys sourced from Sales Cloud.
B) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
C) Upload CSV with Migrated Subscriber Keys to All Subscribers.
D) Get existing records updated with new Keys sourced from Sales Cloud instance.

2. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Filename is automatically passed to Import Activity with File Drop Automations
B) Check the 'Use filename from Automation' checkbox
C) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
D) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

3. A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)

A) Enable send logging to a data extension during the send process.
B) Ensure the Send Log is linked in an attribute group.
C) Match an AMPscript variable name to a Send Log field.
D) Use the WriteToLog() AMPscript function in the content.

4. Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?

A) Create a local copy of the product data in each BU.
B) Share data extensions from the top-level BU.
C) Use the File Transfer Activity to import data into each BU.
D) Give users the Administrator Role so they can see all of the data.

5. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office controls the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A) One parent business unit and a child business unit for each franchise owner.
B) A parent business unit for each franchise owner.
C) One business unit.
D) One parent business unit and a child business unit for franchise owners.

Solutions: