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DMI PDDSS Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Attracting Customers & Content Strategy | 20% | - Creating and curating relevant content - Matching content to channels and buyer journey stages - Needs analysis of target audiences - Building and growing professional networks |
| Topic 2: Closing, Retention & Analytics | 20% | - Post-sale relationship management and retention - Measuring performance, KPIs, and sales analytics - Closing techniques and handling objections - Moving conversations from social to sales funnel |
| Topic 3: Fundamentals of Digital & Social Selling | 20% | - Ethics and compliance in social selling - Evolution of sales to digital and social selling - Key differences between traditional and social selling - Building a personal brand and digital presence |
| Topic 4: Engagement & Relationship Building | 20% | - Starting meaningful conversations and adding value - Email marketing and outreach strategies - Monitoring engagement and social signals - Nurturing leads through social interactions |
| Topic 5: Finding & Targeting Prospects | 20% | - Using social intelligence and listening tools - Defining ideal customer profiles and buyer personas - Leveraging LinkedIn, Twitter, and other platforms for prospecting - Identifying decision-makers and stakeholders |
