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DMI PDMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Location-Based and Messaging Marketing | - Location-based marketing strategies - SMS and push notification marketing |
| Topic 2: Mobile Marketing Foundations | - Introduction to mobile marketing ecosystem - Mobile consumer behavior |
| Topic 3: Mobile Analytics and Optimization | - Mobile analytics tools and KPIs - Conversion tracking and optimization |
| Topic 4: Mobile UX and Customer Experience | - Responsive and mobile-first design - Mobile user experience principles |
| Topic 5: Mobile Applications | - App development lifecycle - App store optimization (ASO) |
| Topic 6: Mobile Advertising | - In-app advertising and formats - Mobile display and search advertising |
| Topic 7: Mobile Strategy | - Mobile strategy development - Integration with digital marketing strategy |
