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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) Cognos
B) ILOG Optimization
C) WebSphere Commerce
D) Unica

2. Extended selling channels and brand experience include .

A) segmentation, promotions, targeting
B) social integration, remote widgets, affiliates
C) web store, mobile store, kiosks
D) call center and physical stores

3. What can service scheduling include?

A) All of the above.
B) Delivery
C) Service
D) Credit

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Automate customer recommendations based on LIVE profile.
C) All of the above.
D) Optimize paid search advertising.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
C) eCommerce, POS, kiosk, call center.
D) Unica, Coremetrics, SPSS, Cognos.

Solutions: